Privacy Policy

1. Introduction

PricePAL Compare Ltd ("we", "our", "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

PricePAL Compare is a price comparison service for UK groceries and fuel. We are registered in the United Kingdom and serve customers primarily in the UK.

2. Data Controller

We are responsible for deciding how we hold and use personal information about you. We are required under data protection legislation to notify you of the information contained in this Privacy Policy.

3. Information We Collect

3.1 Information You Provide

• Account Information: Name, email address, password
• Shopping Data: Product searches, price comparisons, shopping lists
• Payment Information: Payment card details (processed securely by Stripe — we do not store full card details)
• Fuel Savings: Fuel purchase records, retailer loyalty programs
• Communications: Messages you send to customer support

3.2 Information Automatically Collected

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, features used, time spent
• Location Data: Approximate location (city/region level only)
• Cookies: See our Cookie Policy for details

4. How We Use Your Data

We process your personal data for the following purposes:

5. How We Share Your Data

We do NOT sell your personal data to third parties.

We only share your data with:

• Service Providers: Payment processor (Stripe), cloud hosting, email services (IONOS SMTP), analytics (PostHog) — only as necessary to provide our services
• Legal Requirements: When required by law or to protect our legal rights
• Business Transfers: In the event of a merger, acquisition, or sale of assets (you will be notified)

Important: We never share your shopping data with retailers or advertisers.

6. Your Rights Under UK GDPR

You have the following rights:

To exercise your rights: Email privacy@pricepalcompare.com with your request. We will respond within 30 days.

7. Data Security

We implement industry-standard security measures:

• SSL/TLS encryption for all data transmission
• Encrypted data storage
• Regular security audits and penetration testing
• Access controls and authentication
• Secure payment processing via PCI-DSS compliant providers
• Regular staff training on data protection

8. Data Retention

• Active Accounts: Data retained while your account is active
• Closed Accounts: Data deleted within 90 days (unless legal obligation requires retention)
• Transaction Records: Retained for 7 years (UK tax law requirement)
• Marketing Data: Deleted immediately upon opt-out

9. International Data Transfers

Your data is primarily stored in the UK. If we transfer data outside the UK, we ensure adequate safeguards are in place through:

• EU Standard Contractual Clauses
• Adequacy decisions by the UK government
• Other appropriate safeguards approved by the ICO

10. Children's Privacy

Age Restriction: PricePAL Compare is not intended for children under 16. We do not knowingly collect data from children. If you are under 16, please do not use our service or provide any personal information.

11. Cookies

We use cookies to improve your experience. For detailed information, please see our Cookie Policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or prominent notice on our website. Continued use of our service after changes constitutes acceptance of the updated policy.

13. How to Complain

If you have concerns about how we handle your data, please contact us first at privacy@pricepalcompare.com

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):