Why we built PricePAL Compare

We got tired of overpaying for the same products at different stores. So we built an app that makes it effortless to find the cheapest price — whether you're in the supermarket aisle or planning your weekly shop from home.

Our mission

Help every UK household save money on their everyday essentials — groceries, fuel, and personal care — without changing where or how they shop.

We believe price transparency should be free, fast, and available to everyone.

What makes us different

• Real prices from real shoppers, not scraped estimates
• Covers groceries, fuel, and personal care
• Works in-store with barcode scanning
• Community-powered — users help keep prices accurate
• Special access for NHS and Blue Light Card holders

Built with users

Every feature in PricePAL Compare has been shaped by real feedback from our Alpha testers. We build what people actually need, not what sounds good in a pitch deck.